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The concept and scope of sustainability
efforts as they relate to an organization entails the corporate
integration of economic, environmental, and social issues that the
organization impacts. The most common definition of sustainability
was created in 1987 by the Brundtland Commission, formally the World
Commission on Environment and Development (WCED), which noted that
sustainability does not focus solely on environmental issues, but on
three foundations of economic growth which include economic,
environmental, and social factors.
Corporate sustainability planning has
risen in prominence over the past few years among leading
organizations as a tool to achieve strategic dominance within the
global marketplace. Organizational sustainability is being addressed
in both the Dow Jones Sustainability Group Indexes and the Global 100
Most Sustainable Corporations in the World Recognition initiative that
was launched in 2005 and is given annually at the World Economic Forum
in Davos, Switzerland.
The Dow Jones Sustainability Group Indexes
were developed to meet the financial markets’ demands for an
investment index to benchmark over 200 organizations who are committed
to sustainable business practices. The Index recognizes how
organizations integrate economic, environmental, and social factors
into their business strategies. The Index places particular emphasis
on innovative technology, corporate governance, stakeholder interests,
industry leadership, and corporate responses to societal changes. The
Index is reviewed annually by an advisory committee which consists of
experts from both the financial and corporate sustainability sectors.
The Global 100 Most Sustainable
Corporations in the World project addresses corporate
sustainability. The Global 100 List of publicly-traded, world-listed
companies are assessed on how they manage sustainability regarding
environmental, social, and governance (ESG) risks and opportunities.
Corporate sustainability planning for an
organization builds on its core values and can provide direction and
rationale for the integration of sustainability principles among
employees, vendors, and customers. This comprehensive Baldrige-based
manual will aid an organization in identifying strategic opportunities
for improvement regarding their sustainability efforts. The manual
will be most valuable in developing and/or improving a corporate
sustainability plan and will help an organization identify and
strategically address sustainability opportunities that will:
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Increase revenue and reduce costs
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Enhance an organization’s reputation,
brand, and market value
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Better attract and retain talented
employees
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Mitigate regulatory and business risks
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Address key economic, environmental, and
social issues within an organization
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Serve as a “Best-Practice” Benchmark for
an organization through the utilization of the Global Reporting
Initiative (GRI) Index that appears in the Glossary of this book.
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